The Return of Mr Freedom?

Whilst doing one of my usual searches on ebay the other day, I came across a Mr Freedom dress, unfortunately it wasn't a fab little 70's number, but from a seemingly relaunched label by the same name. So off I went on a google hunt and found a website that has a collage of vintage Mr Freedom clippings and the "original 70s" logo on the front page and a bit of blurb about the history of the label. I was still confused, so I ventured on and found their collection (can't even be bothered to show a real dress, really you're gonna just photoshop on the prints, really badly, oh ok). What is this? Has it got anything at all to do with the original store/owners? Ugh.